Catalog 





As a graphic designer with a focus on editorial, branding, and all other printing or digital things. I am driven by my passion for transforming complex ideas into compelling visual narratives. With a Master of Fine Arts in Communications Design from Pratt Institute, I have honed my skills in typography, layout, and visual storytelling. My work aims to create engaging and meaningful design solutions that inspire and inform. I strive to use my expertise to bring clarity and beauty to every project, whether it's a book, magazine, or any digital platform.




作为一名平面设计师,我专注于编辑、品牌和所有其他印刷或数字事物。我的动力是将复杂的想法转化为引人注目的视觉叙事的激情。

在普瑞特艺术学院这一顶级院校,我获得了视觉传达设计的艺术硕士学位。这一经验磨练了我在排版、布局和视觉叙事方面的技能。

我的工作旨在创造有吸引力而且有意义的设计方案,以激发联想和提供信息。我努力利用我的专业知识为每个项目带来清晰和美丽的视觉,无论是在书籍、杂志或任何其他数字平台。


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Education


2021 - 2023
Pratt Institute
普瑞特艺术学院
Communications Design
传达设计
MFA
硕士
2017 - 2021
East China University of Science and Technology
华东理工大学
Visual Communications Design
视觉传达设计
BFA
学士

Experience



2023.8 - Present
PROD Fashion
Designer
设计师
Part-time

2023.2 - 2023.6
Fu Qiumeng Fine Art
秋萌画廊
Designer
设计师
Intern
2018 - Present
Artspeaks
画说儿童公益
Creative Director
创意指导
Freelance
2021.3 - 2021.6
Activation Group
艾德韋宣集團控股有限公司
AE
客户执行
Intern
2020.5 - 2020.7
Infinity Design
无垠设计
Creative Director
创意指导
Self-employed

Activities


2023.4 
Other islands book fair
Other islands 艺术书展
Participant
参展
2023.10 
Detroit Art Book Fair
底特律艺术书展
Participant
参展

2023.12
Press Play 2023 by Pioneer Work
纽约 Pioneer Work 艺术书展
Participant
参展


Awards


2023
KTK Design Awards 
Shortlisted *2
Merit *1


Publicity


2024
Interview




Identity
Social media

Visual assets for fashion brand: Prod Bldg, including online shop visual design,email campaign, instagram posts, and advertisements.

Type design inspired by the traditional Chinese copper coin pattern.

Identity
Exhibition visual

Visual design for a show explores the liminal spaces between decay and regrowth through evocative contemporary ceramic artworks.


Identity
Shared space identity design with the theme of recording, sharing and creating dreams


Pratt Degree Project studying the collective narcissists group and their visual express.

Identity
Packaging agency with environmental protection and innovation as the main points


Editorial
A zine captured the prevalent awkwardness surrounding money that exists be- tween parents and their adult child

Exhibition visual

Exhibition visual for disadvantaged children


Identity
A lifestyle brand with vibrant colors

Editorial
Mixed materials zine, exploring the story of self-identity.

Editorial/ Web
Bar catalogue in print and web design

Editorial
A zine documenting my thoughts on living and studying at Pratt

Editorial
Final print layout design for the course Design Writing.

Installation
The globe is used as an entry point to explore and express the world of the individual.




As a graphic designer with a focus on editorial, branding, and all other printing or digital things. I am driven by my passion for transforming complex ideas into compelling visual narratives.

With a Master of Fine Arts in Communications Design from Pratt Institute, I have honed my skills in typography, layout, and visual storytelling. My work aims to create engaging and meaningful design solutions that inspire and inform. I strive to use my expertise to bring clarity and beauty to every project, whether it's a book, magazine, or any digital platform.





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