The Memeing of Political Discourse
Spring 2023
Integrated graphic design
This project aims to explore the tendency and underlying logic of meme use by collective narcissism groups. The designer delves into the terrifying potential of meme-based images and the emotional discourse they convey in the political discourse of the social media age. The designers analyze how collective narcissists communicate their ideas through images and emotions rather than through strict content editing, and explore the significant impact of these meme images on nationalist, racist, and authoritarian discourses.
The project was divided into multiple parts, including poster design, essay writing, book design and a final comprehensive presentation. The poster design uses the form of a large newspaper as a medium to express the designer's own first reaction to being permanently exposed to the radical messages of a collective narcissist group. The book, on the other hand, is a more sober presentation of the entire research process, revealing the complex interplay of technology, psychology and politics in the digital age, and encouraging a more nuanced and critical discussion rather than just an emotional appeal.
The project was divided into multiple parts, including poster design, essay writing, book design and a final comprehensive presentation. The poster design uses the form of a large newspaper as a medium to express the designer's own first reaction to being permanently exposed to the radical messages of a collective narcissist group. The book, on the other hand, is a more sober presentation of the entire research process, revealing the complex interplay of technology, psychology and politics in the digital age, and encouraging a more nuanced and critical discussion rather than just an emotional appeal.
Posters
Series News Printing
2.7 x 5.7 ft x 8 pieces
Thesis Book
Editotial / writing
6.8 x 10 in x 200 pages
Phamlet
Editotial / writing
4.25 x 5.5 in
Installation view
47.375 x 90 in
